AMD sensory interior architecture
In 1990, he set up the design studio: Alessandro Marchelli – Sensorial Architecture + Creative Design.
In his works of interior design, contract, design, exhibit design, graphics and communication, one perceives the sensory apology which accompanies every gesture in that design path that his hand and his ideas want to portray in the heart, in the look and in the mind of the end user and his/her customers/friends.
Over the years, he has put his name to interior designs and set-ups tied to both the domestic and the contract worlds. He has designed industrial design objects and his interior designs are often published in magazines tied to the world of design and interior architecture.
Indeed, he is well aware that in every concept the Designer has to be able to highlight the expressive potential of every available space, of every facet of the object to offer the best possible end result, together with a new and customised styling quality.
The rough study project is the research, to identify innovative solutions, putting together charming and unique settings to shape the customer’s passions, plying the space to suit their habits and needs thanks to the Designer’s creativity.
The Studio also pays particular attention to colour design, as a consolidation of the project’s overall harmony, utilising original colour combinations, to ensure the different settings liaise and give the end result further sensory expression. With in-depth research into the lighting systems, the Studio succeeds in creating ever different visions, packed with emotions, putting together scenes of light and shadow, emphasising the volumes, blocks, voids, transparencies, offering beguiling effects.
He has been part of the ADI (Italian Industrial Design Association) since 1990, and the AIPI (Italian Interior Designers Association) since 1993, where he has held institutional positions for many years. He is a member of BEDA (Bureau of European Designers Association), and QUALITAID EU (European Organism of Professional Interior Designer Qualification) since 1997. Master in “Color Design” and “Lighting Design”, in 2005 post-graduate course in “New Entertainment Design”, at the Milan Poli.Design.